Easy eyecare provides affordable eye wear solutions from the expertise of optometrists to the public without the expense of running a high street store.The website categorises all products and product images in various places depending on the page being viewed. Each product takes advantage of the extensive options system allowing for the user to select various types of frames in an array of styles and colours. Along with this system each product carries a range of global options that are applicable to all, such as lens thickness, tinting, anti-reflective and anti-scratch cotings.
To keep the prices competitive across the board a pricing formula has been applied, the database holds the various costs including postage and packaging, glazing and frame costs. This is applied to the formula including a small markup to give the price of the product. To allow for flexibility per product an extra variable has been included in the formula.
The ordering system records all ordering details, selected options and addresses. Invoices / receipts are dynamically raised on purchase which are saved before being emailed to the customer. Along side these features is a simple reporting tool to highlight number of orders and page hits in the last 12 months.